THE 5 LAWS OF COLLECTIVE DRIVE

LAW 1

MAKE THE DIRECTION VISIBLE

People move toward what they can see. When purpose, priorities, and direction are visible, alignment becomes natural.

LAW 2

MAKE THE BEHAVIORS OBSERVABLE

Leaders go first. When expectations are demonstrated—not just explained—ambiguity disappears and clarity takes over.

LAW 3

MAKE MOVEMENT BELONG TO THE TEAM

People support what they help create. When teams shape the work, momentum becomes shared and sustainable.

LAW 4

MAKE PROGRESS FEEL IMPOSSIBLE TO MISS

Visible progress accelerates engagement. Small wins, seen and celebrated, build confidence and keep people moving forward.

LAW 5

MAKE SYSTEMS REINFORCE BEHAVIOR

Behavior doesn’t last without support. Systems, routines, and structures must make the desired behavior the easiest behavior.

MOVEMENT & MOMENTUM

“Movement” and “Momentum” are often used interchangeably, but they represent two distinct but sequential forces:

Movement = the act of starting motion

Momentum = the force that keeps motion going

Movement begins when someone acts – visibly, decisively, and first. It’s that initial behavior that breaks inertia. Movement answers the question: “Who will go first?”

It’s leadership in its most tangible form – a behavior in public that others can see and mirror.

Momentum happens when that initial movement gains rhythm and ownership.
It’s no longer dependent on the first mover; the system begins to sustain itself.
Momentum answers the question: “How do we keep going?”

It’s built through reinforcement, feedback, and visible progress – when behavior feels inevitable, not exceptional. Momentum is collective continuation – motion that no longer requires force.

Momentum is what happens when movement becomes rhythm – when the system itself carries the energy forward.

Movement starts with a leader.
Momentum starts with a system.